Moravian Florist
Driving seasonal engagement and foot traffic through an Easter event experience and in-store storytelling.
Goal
Moravian Florist needed to increase seasonal engagement and bring more families into the store during the Easter holiday period.
The objective was to create an experience that would drive both emotional connection and physical foot traffic.
Strategy
123 Publish Inc. centered the campaign around a free Easter Bunny meet-and-greet event, creating a festive, family-friendly in-store experience.
The event was supported by content and messaging that highlighted the holiday atmosphere and encouraged participation.
Outcome
The event attracted families and increased in-store engagement. The experience created shareable moments and strengthened the emotional connection between the brand and the community.
Seasonal products gained additional visibility through the increased foot traffic.
Impact
Moravian Florist reinforced its role as a trusted local destination for both products and experiences. The campaign strengthened its relationship with families and positioned the brand as part of seasonal traditions.