Joseph Pidoriano, a proud Staten Island resident, started his business in 2017 at the age of 19 when he was a Sophomore at Pace University. He was a business major specifically public accounting; but he had always had a talent for creativity throughout his entire life. The integration of creativity and a business mindset led him to opening up 123 Publish Incorporated. The origin behind the name of the company comes from releasing projects and delivering with a quick turnaround time. 

Before Pidoriano was in the business world, he directly aspired to be a real estate and entertainment property developer and he was always graphically skilled because he used to design concepts using a 3D Modeling Software, starting at the age of 13. From there, from 15-18, he wrote SciFi/Fantasy novels with the goal that they would become movies, but he fell short. With the creative background, the blossoming business education, and business being engrained in his blood from a young age due to coming from a family of entrepreneurs, he started his company. 

Within the course of 4 years, Joseph Pidoriano built his company up to be the top rated marketing company on Staten Island working with clients one-to-one across a wide variety of industries especially the restaurant, retail, and recreation industry. In 2020, he graduated from Pace University with his Bachelor’s in Public Accounting and he has continuously been building his business since then. Pidoriano has many inspirational figures in his life but the most prominent one that he respects and honors is Walt Disney who believes that “If you can dream it, you can do it” and that’s the principle that he carries with him which is why he has been able to take a myriad of businesses to the next level.