SOCIAL MEDIA
THE GOAL
Millie’s is a dining destination which has an upbeat ambience coupled with a diverse and unique menu especially with coal and wood-fired pizza. Implementing the proper targeting of promotional content for specified audiences is integral to building the brand awareness and increasing profound interest amongst families in the locale.
THE RESULT
With a main focus on making Millie’s a family dining destination, targeted ads were important to grow the Millie’s brand in the Staten Island community. In coordination with the in-house team at Millie’s, we partnered with each other in distributing specified promotional content especially holiday or seasonal-based content to different segments within our community through the usage of social media ad-buying. As a result of this targeted advertising, Millie’s experienced successful returns-on-investment through voluminous sales, more brand awareness, and a stronger community presence on Staten Island. To this day, Millie’s works with our company through targeted campaigns utilizing social media ad buying.
THE GOAL
Cake Chef’s Piece-A-Cake is a local staple in the New Dorp community which serves baked goods as well as a wide variety of dessert, sandwiches, salads and other delicacies. Distributing content on social media serves as an important catalyst to drive up local interest and brand positioning.
THE RESULT
Through the development of a closer relationship with the New Dorp community and beyond, Cake Chef’s Piece-A-Cake engaged in organic content distribution. By engaging the local community directly through frequent social media postings in targeted forums, Cake Chef’s Piece-A-Cake established and had grown its online presence significantly which strengthened the brand awareness and increased interest in its desserts and products.
THE GOAL
Resource Room is a local learning center which traces its roots to Staten Island. Resource Room provides wide range of programs and services to students of all ages which range from Test Prep all the way to STEM programs. Most recently, Resource Room has expanded to another location in Holly Springs, North Carolina. Digital media is fundamentally important to reach the proper audiences and increase the client acquisition.
THE RESULT
By putting an emphasis on growth, The Resource Room engaged in both organic as well as paid ads through social media channels. Through the organic method of distributing quality video content, video graphic content, and collateral content, The Resource Room experienced growth in its online presence. Paid advertising served as a catalyst to client acquisition because through the implementation of targeted messaging ads, clients engaged the The Resource Room directly which served as a gateway to successful results. For over four years, 123 Publish Incorporated and The Resource Room partnered up on several social media endeavors as well as several digital media endeavors outside of social media marketing. In fact, The Resource Room was our very first client and our company relationship has been going strong since 2017.
THE GOAL
For almost a century, Moravian Florist has served the Staten Island community with custom floral designs and gift products which are focused around life occasions, milestones and holidays. In order to grow the online sales and presence, Â social media ad targeting coupled with creative branding serves as a catalyst to successful results.
THE RESULT
Through the usage of creative branding and advertising, Moravian Florist increased both its online presence and sales. In addition to using traditional product promotion, an online video series was launched on a monthly basis for seasonal product promotions.The  video series garnered tens of thousands of views as well as positive reception from the local residents. By using these creative branding methods, Moravian Florist experienced increases in sales as well as increased reach in the community.
THE GOAL
Nucci’s Italian Restaurant & Pizzeria is a local Italian restaurant in Staten Island which provides a fusion of Italian and continental American cuisine in a contemporary atmosphere. In addition, Nucci’s Italian Restaurant specializes in providing catering on and off the premises. Social Media is integral for Nucci’s to convey to the community that it is a destination for camaraderie and making memories all while providing a delectable cuisine.
THE RESULT
A culmination of social media ad buying as well as content management through the usage of posting has grown Nucci’s online presence in a significant way as well as led to increased guest acquisition. Through the usage of interactive marketing, Nucci’s engaged its guests online more than ever before. Additionally, the ads served as a lead gateway in which guests would send messages to inquire about services especially catering services. In addition to the advertising, content distribution and diversification of content increased interest not only amongst existing guests but also new guests. In fact, most recently, as part of the community engagement aspect, Nucci’s has been devoting a majority of its content from guests who have visited the restaurant as well as vendors who have made positive impacts for the guests. Engaging guests and fostering more interaction is crucial to the reputation and ultimately, the long-term growth of a restaurant.
THE GOAL
USA Land Ventures is an real estate investor relations firm which specializes in wholesale real-estate where it focuses on giving those who want to invest in real-estate the opportunity to invest in their future. In addition, USA Land Ventures also mentors investors through different tips and experiential-based learning which can be applied professionally. In order to achieve such great branding and online popularity, social media content creation and promotion is key to the brand awareness.Â
THE RESULT
Social media content distribution was integral to the online success of USA Land Ventures. In partnership with the internal team at USA Land Ventures, we distribute content on social media platforms and design graphics which encourage and foster engagement amongst its subscribers. Through the implementation of email marketing, USA Land Ventures experienced not only successful engagements but also a strengthened interest amongst newer prospective investors. By implementing the direct marketing tactic pertaining to email marketing as well as distributing content on YouTube which expanded engagements and subscriptions, USA Land Ventures had grown its digital brand recognition significantly which resulted in several successes and investor growth.
THE GOAL
Andrew’s Diner is a local staple in the Great Kills community serving a diverse range of delectable cuisine. Social Media Content Distribution plays a key role in brand positioning and communicating the message of being a local neighborhood staple on Staten Island.
THE RESULT
Social Media content distribution is integral to Andrew’s Diner’s online success. Through distributing content that appealed to the locale directly, Andrew’s Diner communicated messages of being a family-like atmosphere through the art of the culinary palate. By geo-targeting and implementing a brand reinforcement method, Andrew’s Diner experienced great results such as strong engagements, even stronger positive reception amongst the locale, and immense brand growth on social media.
THE GOAL
John’s Deli is a local delicatessen within Staten Island and Brooklyn serving outrageously delicious food in an authentic New York atmosphere. Social Media branding is crucial to the growth of John’s Deli especially with positioning a message of excitement coupled with an authentic atmosphere.
THE RESULT
Social Media branding served a crucial role to the growth of John’s Deli’s within the minds of local consumers as well as fostering more interaction within the existing customer base. By producing videos featuring Robert, the current owner of John’s Deli, it was important to convey the delectability of the food, the excitement of the vibe, the engagement within the community and the authenticity of the brand to provide an immersive feel. The videos fostered more interactions than ever before on social media and diversified the content in so many ways which led to greater consumer interest.
The Goal:Â To enhance the branding of John’s Deli
The Solution:When one owns a local eatery, pictures tell a thousand words, but videos speak infinity. 123 Publish Incorporated created a series of videos for John’s Deli in which Robert would speak to the target audiences about relevant events that are taking place, product promotions, and support for the community. This (in-turn) increased interest amongst local consumers.
The Goal:Â To enhance the branding of John’s Deli
The Solution:When one owns a local eatery, pictures tell a thousand words, but videos speak infinity. 123 Publish Incorporated created a series of videos for John’s Deli in which Robert would speak to the target audiences about relevant events that are taking place, product promotions, and support for the community. This (in-turn) increased interest amongst local consumers.
The Goal:Â To enhance the branding of John’s Deli
The Solution:When one owns a local eatery, pictures tell a thousand words, but videos speak infinity. 123 Publish Incorporated created a series of videos for John’s Deli in which Robert would speak to the target audiences about relevant events that are taking place, product promotions, and support for the community. This (in-turn) increased interest amongst local consumers.