Charlotte’s Place Day Care
Driving enrollment through targeted advertising and localized brand reinforcement.
Goal
Charlotte’s Place needed to increase awareness in Carroll Gardens and drive attendance to Open Houses, with the ultimate goal of generating new enrollments.
The focus was on reaching parents at the right time with the right message.
Strategy
123 Publish Inc. developed targeted Meta ad campaigns focused on local parents actively searching for childcare solutions. The messaging emphasized trust, environment, and community.
Campaigns were optimized to drive action—specifically Open House attendance.
Outcome
The ads increased visibility within the local market and generated consistent interest from parents. Open House attendance improved as more qualified leads were reached.
The brand became more recognizable within its immediate community.
Impact
Charlotte’s Place successfully converted digital visibility into real-world results, generating new enrollments and strengthening its position within Carroll Gardens.
The campaign created a scalable model for continued growth.