123 Publish Incorporated Donates Services to a Staten Island civic association’s Christmas Tree Lighting benefitting children

123 Publish Incorporated works it’s hardest to ensure that it maintains a stellar reputation for its philanthropy to the community. 123 Publish Incorporated is donating its services of graphic design to the South Shore Civic Association whose president is Janine Materna. Come to the Christmas Tree and Menorah Lighting on 12/02/2018 at the Pleasant Plains Statue.


Creativity Builds Growth

Growing a business is very important in this world, and creativity is very integral for the growth of a business. While it is important to understand data analytics in terms of determining the Targeting Strategy as part of the marketing mix, it is important for a business to have a solid promotion strategy, strongly identifiable core competencies, successful branding techniques, a perfect positioning strategy in terms of the message that customers will receive out of the products, as well as a pricing strategy that would be beneficial to the business.

Most of those strategies that I have just listed require tremendous amounts of creativity, thought, and collaboration with the client in producing the perfect marketing campaign necessary to grow the business. A marketing campaign cannot be successful without the usage of those strategies and usually those strategies are able to be found in a 5-10 page marketing plan (the size of the marketing plan is contingent on the size of the business and the needs of the clients).

Now, these paragraphs serve as a prerequisite to why I am providing the reader with this commentary. My business specializes in creative branding, creative design, video marketing, and content writing with the combination of data analysis. A marketing agency must have those features, but in order for a marketing campaign for a client to be successful, the client must be able to have “identifiable positives” in the business that can provide the marketing agency with sufficient information in launching a successful campaign. If a business cannot identify its core competencies, which are certain aspects (*they do not necessarily have to be super specific) that set them apart from the competition, then that person should not necessarily be in full business or that business is not a marketable business. A business owner must be able to identify the core competencies of a business to create a successful campaign.

Now, that the business owner identified those core competencies, it is up to the marketing agency to come up with a creative campaign using those strategies. Once the marketing agency comes up with a creative campaign using those specified strategies that I have just listed, then the business must approve of the campaign, and make sure that the campaign is relevant to the needs of the business and would be perfect for CRM for the business, which is an acronym for Customer Relationship Management.

Ultimately, it is up to the business to come up with the core competencies as to why that business is a “marketable” business and it is up to the marketing agency to devise a great campaign that would benefit that business using those strategies that I have just listed if not more. And, my business specializes in creative digital marketing and branding.

Politics and 123 Publish Incorporated: Case Study

[edsanimate_start entry_animation_type= “slideInDown” entry_delay= “0” entry_duration= “1.5” entry_timing= “ease” exit_animation_type= “” exit_delay= “” exit_duration= “” exit_timing= “” animation_repeat= “1” keep= “yes” animate_on= “scroll” scroll_offset= “5” custom_css_class= “”]Marketing is not only about generating sales, but also generating votes. Recently, 123 Publish Incorporated worked with several clients who were political candidates running for several public offices and even one union office, this year. The following campaigns that 123 Publish Incorporated had some involvement in were:[edsanimate_end]

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-Frank Spotorno’s City Council Campaign for District 5
-Daryl Kipnis’ State Senate Campaign for District 17 (NJ)
-Bill Gouldman’s Re-election for Putnam County Legislator
-Kevin Corrigan, John DeFalco, and William Mckenna’s Carpenter’s Union Campaign[edsanimate_end]


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[edsanimate_start entry_animation_type= “fadeInRight” entry_delay= “0” entry_duration= “1.5” entry_timing= “ease” exit_animation_type= “” exit_delay= “” exit_duration= “” exit_timing= “” animation_repeat= “1” keep= “yes” animate_on= “scroll” scroll_offset= “5” custom_css_class= “”]Last year, in 2017, Nicole Malliotakis ran for the Mayor of New York City to unseat incumbent Mayor Bill de Blasio. She ran on multiple party lines, which included the Republican, Conservative, and Stop de Blasio Party Line. The Stop de Blasio Party Line was established by her campaign along with the campaigns of many other citywide candidates who were running for different municipal offices in New York City. 123 Publish Incorporated helped manage the Stop de Blasio Line social media page and produced a few videos for the campaign. This video was produced for Nicole Malliotakis’ Mayoral Campaign as a retargeting video (retargeting the existing voters by Thanking The Existing Supporters) and telling the new supporters to support the campaign to show that the campaign made many positive memories. [edsanimate_end]

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123 Publish Incorporated created a promotional for brochure for State Senate Candidate, Daryl Kipnis, who ran for NJ Legislative District 17 in Somerset and Middlesex County, NJ. Right now, 123 Publish Incorporated is planned to be the marketing manager for his congressional campaign for the 12th Congressional District in Central Jersey. Not only did 123 Publish Incorporated created the brochure literature for Daryl Kipnis, but also created political palm cards for Nadine Wilkins who was running for the State Assembly in 2017 in the same legislative district as Daryl Kipnis.

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[edsanimate_start entry_animation_type= “fadeInRight” entry_delay= “0” entry_duration= “1.5” entry_timing= “ease” exit_animation_type= “” exit_delay= “” exit_duration= “” exit_timing= “” animation_repeat= “1” keep= “yes” animate_on= “scroll” scroll_offset= “5” custom_css_class= “”][edsanimate_end]

[edsanimate_start entry_animation_type= “rotateInDownRight” entry_delay= “0” entry_duration= “0.5” entry_timing= “ease” exit_animation_type= “” exit_delay= “” exit_duration= “” exit_timing= “” animation_repeat= “1” keep= “yes” animate_on= “scroll” scroll_offset= “5” custom_css_class= “”]Frank Spotorno was a recent candidate who ran for the New York City Council in the 5th City Council District against Ben Kallos in 2017. He ran with his main platform being the marine waste transfer station that would be very pollutive and corrosive to the environment on the Upper East Side of Manhattan. Frank’s plan would be to sue the city to prevent this from happening. He wanted 123 Publish Incorporated to create an explainer slideshow video describing the flaws of the marine waste transfer station and his campaign plan to prevent the transfer station from being placed in the area.[edsanimate_end]
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Powered by 123 Publish Incorporarted
July 2019
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[edsanimate_start entry_animation_type= "fadeInUp" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "5" custom_css_class= ""]The Resource Room Tutoring Center on Richmond Road and Forest Avenue is a learning center for students of all ages to be able to advance their learning both inside and outside of school. The Resource Room Tutoring Center hired 123 Publish Incorporated in August 2017, a few months after the opening of the first location to work on its social media. Followed by that, at the end of August 2017, the Resource Room decided that it wanted to go virtual and 123 Publish Incorporated created a virtual tour so its current and prospective clients can be immersed in the state of the art appearance of The Resource Room Tutoring Center. Not only that, but also, 123 Publish Incorporated grew their social media from 75 followers in August 2017 to up to 4,000 followers in February 2018 in a six month period. From December 2017 to now, The Resource Room is growing at 1,000-1,500 followers per month. Plus, its sales have increased by 35%, and the client appointments went from 5 per week (from when 123 Publish Incorporated started working with them) all the way to 40 per week. Right now, 123 Publish Incorporated is managing its social media, and The Resource Room is a becoming a more acclaimed brand on Staten Island.[edsanimate_end] [edsanimate_start entry_animation_type= "zoomInUp" entry_delay= "0" entry_duration= "1" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "10" custom_css_class= ""]

2481 Richmond Road Location

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Forest Avenue Location (534 Forest Avenue)

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Resourceroomsi (@resourceroomsi) * Instagram photos and videos

3,990 Followers, 3,812 Following, 233 Posts - See Instagram photos and videos from Resourceroomsi (@resourceroomsi)

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[edsanimate_start entry_animation_type= "fadeInRightBig" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "10" custom_css_class= ""]The Colonnade Diner is Staten Island's oldest #1 Diner that is an ever-changing eatery right on the East Shore of Staten Island. The Colonnade Diner is a place that services a wide variety of dishes for all meals of the day 24/7. The Colonnade Diner is located at 2001 Hylan Blvd, Staten Island, NY 10304, and has been proudly owned and operated by the Platis Family. The Colonnade Diner has a very vast history, and it was the first building on Staten Island to come prefabricated in different pieces, and eventually the diner expanded from the original structure to a multilevel experience. Additionally, The Colonnade Diner has been featured in many historical movies and T.V. Episodes. Recently, 123 Publish Incorporated revamped its website, create a 3-D animated logo for its enhanced branding, and is currently working on an animated menu that will be displayed on some of the television screens inside the restaurant.[edsanimate_end]

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Check out the NEW Colonnade Diner website:

http://colonnadediner.com

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Dough By Licastri is Staten Island's up-and-coming pizzeria on the East Shore in Dongan Hills. Dough By Licastri is located at 1456 Richmond Road, Staten Island, NY 10304, and it serves pizza that is either deep-fried in dough or cooked on the grill. Its pizzas are not your ordinary cheese or pepperoni pizzas. Each one of its pizzas required a lot of thought, emphasis, and theming. Chef Stephen Licastri, the master chef for Dough By Licastri, has created artisanal culinary dishes over the years, and he recently opened up his restaurant, last year. 123 Publish Incorporated brought Dough By Licastri up to the first page on the Google Search Engine when you type in "pizza Staten Island",  up to 70% of its visitors found the website through the organic search, more people spent time on its website, and it had an increase in online ordering from December to January. Furthermore, 123 Publish Incorporated created a Christmas Commercial for them themed to "DOUGH for the Holidays: The Making of Pizza at Christmastime". Additionally, to enhance the branding, 123 Publish Incorporated created a 3-D animated logo for them.                          

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[edsanimate_start entry_animation_type= "fadeInUp" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease-in" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "5" custom_css_class= ""][edsanimate_end]

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Richmond Boarding and Grooming

Richmond Boarding and Grooming. Richmond Valley Boarding and Grooming is a place where you can bring your dog or cat and feel relaxed while your pet stays safe and comfortable. Book now. [edsanimate_end] [edsanimate_start entry_animation_type= "fadeInUpBig" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "5" custom_css_class= ""][edsanimate_end]

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www.richmondboardingandgrooming.com

Richmond Boarding and Grooming

Richmond Boarding and Grooming. Richmond Valley Boarding and Grooming is a place where you can bring your dog or cat and feel relaxed while your pet stays safe and comfortable. Book now.www.richmondboardingandgrooming.com

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[edsanimate_start entry_animation_type= "rotateInDownRight" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "10" custom_css_class= ""]Community Resources is a wonderful non-profit organization that was established in 1958. Community Resources works with those who are intellectually, physically, developmentally, or intellectually disabled and the mission that they are serving is to provide them with a sense of independence with different vocational services, residential services, educational services, and many other great services that are very beneficial to them. Community Resources has a major facility located at 3450 Victory Blvd, Staten Island, New York. Community Resources' facility is a center that serves the purpose of improving the quality of life for its members of its community. Recently, 123 Publish Incorporated created a promotional slideshow video for its annual gala.[edsanimate_end] [edsanimate_start entry_animation_type= "slideInUp" entry_delay= "0" entry_duration= "1.5" entry_timing= "ease" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "5" custom_css_class= ""][edsanimate_end]